The short answer
- Choose Stape if you already use Google Tag Manager, need platforms beyond Meta, TikTok and ChatGPT ads (such as GA4 or Google Ads), run Shopify or another store with a Stape app, or want full control over every tag.
- Choose Stape's Meta CAPI Gateway if you only advertise on Meta and want the cheapest hosted option.
- Choose Signal Beam if you're on Webflow, don't use GTM, and want Meta, TikTok and ChatGPT ads from one install with consent handled for you.
Side by side
| Signal Beam | Stape | |
|---|---|---|
| What it is | A finished service: one script, configured in a dashboard | Hosting for your server-side GTM container, plus one-platform gateways |
| Do you need GTM? | No | Yes for server-side GTM; no for the gateways |
| Ad platforms | Meta, TikTok, ChatGPT ads | Any platform with a GTM tag; gateways for Meta, TikTok, Snapchat and Google |
| Price | $19, $49 or $99 a month for 1, 5 or 25 sites | Server-side GTM: free up to 10K requests, then from $17 a month billed annually ($20 monthly), by request volume. Meta CAPI Gateway: from $8 per pixel a month, billed annually |
| Webflow | Marketplace app, installs automatically | No app; set up by following a guide |
| Framer | In testing | No app |
| Store apps | Webflow Ecommerce; WooCommerce in testing | Shopify, WordPress, Wix, Magento, BigCommerce and others |
| Consent | Built in: one setting holds everything until the visitor agrees | Configured in your GTM setup |
| Who maintains it | We do | You maintain your tags; Stape runs the servers |
Stape's details are from stape.io/price, stape.io/gateways and stape.io/apps, checked on 8 November 2026. Prices change; check them before you decide.
Where Stape is the better choice
- Flexibility. With server-side GTM you can send almost anything anywhere, and change it yourself.
- Breadth. More ad platforms and analytics tools, and apps for many store platforms.
- Price for Meta alone. A hosted Meta CAPI Gateway from $8 per pixel a month, billed annually, is cheaper than any Signal Beam plan.
- Scale. Enterprise plans, compliance certifications and EU hosting options.
Where Signal Beam is the better choice
- No GTM to learn or maintain. There's no container, no tags and no request volume to estimate.
- Webflow. The Signal Beam app adds its script to your site. With Stape, Webflow is a guide to follow.
- Several platforms, one setup. Meta, TikTok and ChatGPT ads from the same install, at one price.
- Consent included. One setting, and nothing loads or sends before the visitor agrees.
Switching from Stape
- Start a Signal Beam trial and add your site. You can reuse your existing pixels and access tokens.
- Pause the server-side tags or gateway that send the same events, so conversions aren't sent twice from two servers.
- Remove the pixel tags from your web GTM container for platforms Signal Beam now loads, or remove the container if nothing else uses it.
- Publish, send a test event, and check it in the event log and in each platform's test tool.