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OpenAI pixel + Conversions API

ChatGPT ads conversion tracking, from the browser and the server.

Send your leads and sales to ChatGPT ads with OpenAI's pixel and its Conversions API, sharing one event ID so each is counted once. Alongside Meta and TikTok, from the same install, with no GTM.

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  • Included on every plan

What Signal Beam does for ChatGPT ads.

Ads in ChatGPT measure conversions with OpenAI's Measurement Pixel in the browser and its Conversions API from a server. Signal Beam runs both for you.

  • Both copies, counted once

    Each conversion goes from the pixel and from our server with the same event ID, which is how OpenAI matches duplicates. In our own test, OpenAI counted each purchase once although it received both copies.

  • The click ID kept

    When someone lands from a ChatGPT ad, the oppref on the page address is passed to the server events too, so OpenAI can tie them to the click.

  • OpenAI's own event names

    Page views, leads, purchases, add to cart and checkout arrive as page_viewed, lead_created, order_created, items_added and checkout_started, with amounts in the format OpenAI asks for.

  • Held until consent

    OpenAI's pixel assumes consent unless the site says otherwise. With Signal Beam's consent mode on, the pixel doesn't load and nothing is sent until the visitor agrees.

Set up in three steps.

You need an OpenAI Ads Manager account with conversions turned on. The setup guide goes through each screen.

  1. 01 · In Ads Manager

    Get a Pixel ID and key

    Create a web data source and a Conversions API key in the conversions tab of OpenAI's Ads Manager.

  2. 02 · In Signal Beam

    Connect OpenAI

    Paste both into OpenAI (ChatGPT ads) on the Ad Platforms page, and click Send test. The test is checked by OpenAI and nothing is saved.

  3. 03 · On your site

    Publish and watch

    With the Signal Beam script on your site, page views and leads appear in Ads Manager's event stream and in Signal Beam's event log.

ChatGPT ads questions

Before you connect OpenAI.

What is ChatGPT ads conversion tracking?

It tells OpenAI which ad clicks led to a lead, sign-up or sale on your site, so you can see results in Ads Manager and run campaigns that optimise for a conversion. OpenAI offers a browser pixel and a server-side Conversions API for this, and can deduplicate the two.

Do I need both the OpenAI pixel and the Conversions API?

Not strictly, but together they catch more: the server copy still arrives when a browser blocks the pixel, and the shared event ID means OpenAI keeps one copy when both arrive.

Can I optimise ChatGPT ads campaigns for my conversions?

OpenAI offers conversion-optimised campaigns that bid towards one standard event, such as lead_created or order_created. You create the conversion event and the campaign in Ads Manager; Signal Beam sends the events it counts.

Which sites does it work on?

Any site with the Signal Beam script. On Webflow, it installs automatically. Other builders are in testing.

Does it cost extra?

No. ChatGPT ads, Meta and TikTok are included on every plan, from $19 a month.

Send better data before your next campaign.

Connect your site, add your ad platforms and see the first server event arrive today.

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