Terms of Service

Last updated: 8.12.2025

These Terms of Service (“Terms”) govern your access to and use of the Signal Beam service, websites, and related applications (collectively, the “Service”). The Service is operated by JP Peters, based in Berlin, Germany (“Signal Beam”, “we”, “us”, or “our”).

By creating an account, starting a free trial, or using the Service in any way, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

If you accept these Terms on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity. In that case, “Customer”, “you” and “your” refer to that entity.

1. The Service

1.1 What Signal Beam does
Signal Beam is a software-as-a-service tool that connects Webflow websites to the TikTok Events API. It provides hybrid client‑side and server‑side event tracking, visual event mapping, form field mapping to TikTok user data fields, lead scoring based on user behavior, analytics, reporting, and related features.

1.2 No guarantee of results
Signal Beam helps you send and analyze tracking data. We do not guarantee any specific results such as increased conversions, ad performance, or return on ad spend. Tracking, attribution, and reporting may be incomplete or inaccurate for many reasons, including browser settings, ad blockers, consent choices, configuration errors, or third‑party platform limitations.

1.3 Changes to the Service
We may modify or discontinue features, add new features, or otherwise change the Service at any time. If we make a change that materially reduces core functionality, we will use reasonable efforts to notify you in advance via the Service or by email.

2. Eligibility and Accounts

2.1 Who may use Signal Beam
You may use the Service only if:

  • You are at least 18 years old, and
  • You have the legal capacity to enter into a binding contract under the laws that apply to you.

The Service is intended primarily for business and professional use (e.g. businesses, agencies, freelancers), but individual users may also sign up if they use the Service for legitimate purposes and comply with these Terms.

2.2 Account registration
To use the Service, you must create an account and provide accurate and complete information, including a valid email address. You are responsible for:

  • Keeping your login credentials confidential, and
  • All activities that occur under your account.

You must promptly notify us at admin@signalbeam.co if you suspect any unauthorized access to or use of your account.

2.3 Agency and multi‑site use
If you are an agency or service provider, you may use a single account to manage Webflow sites for multiple clients, provided that:

  • You have the necessary rights and permissions from those clients, and
  • You ensure that each client’s use of the Service complies with these Terms and applicable laws.

3. Free Trial

3.1 7‑day free trial
New users may be offered a free trial of the Service for a limited period (currently 7 days) (“Trial”). During the Trial:

  • No credit card is required to start the Trial.
  • Feature access may be limited at our discretion.

We may change the terms of any Trial or discontinue Trials at any time, but changes will not shorten a Trial already in progress for your account.

3.2 End of Trial
At the end of the Trial period, your access to the Service will be limited or suspended unless and until you purchase a paid subscription. We are not obligated to maintain or export any data created during the Trial if you do not convert to a paid subscription.

4. Subscriptions, Billing, and Taxes

4.1 Plans and billing cycles
Paid access to the Service is offered through subscription plans (“Plans”) on a monthly or yearly basis. Details of the current Plans and pricing are described on our website or within the Service.

4.2 Payment processor (Paddle)
We use a third‑party payment processor, Paddle, as our merchant of record to handle billing and payment processing. Your purchases and subscriptions may therefore be subject to Paddle’s own terms and privacy policy in addition to these Terms. Paddle is responsible for charging your selected payment method and collecting applicable taxes.

4.3 Fees and taxes
All fees are stated exclusive of taxes, unless expressly stated otherwise. You are responsible for any applicable VAT, sales tax, or other governmental charges. Paddle may collect and remit such taxes as required by law.

4.4 Refunds and 14‑day consumer right of cancellation (Paddle purchases)

If you purchase a paid Plan through Paddle, your purchase is also subject to the Paddle Checkout Buyer Terms in addition to these Terms.

(a) 14‑day right of cancellation for Consumers (initial purchase only)
If you are a Consumer (i.e. you are purchasing the Service wholly or mainly for personal use and not for your trade, business, craft, or profession), you may cancel your initial order and request a full refund within 14 days from the day after completion of your first Transaction, without giving any reason, as described in the Paddle Checkout Buyer Terms. This 14‑day right of cancellation applies only to your initial subscription purchase and does not apply to subsequent automatic renewals of the same subscription.

To exercise this right, you must inform Paddle of your decision to cancel within the 14‑day period (for fastest processing, via the Paddle support channels at https://paddle.net).

(b) Digital content and immediate access
Our paid Service is supplied as digital content and/or online services which may be made available to you immediately after purchase. By starting to use the paid features of the Service (for example, by logging in to a paid account, installing or using our tracking scripts, or sending events through the Service) during the 14‑day period, you consent to immediate performance and acknowledge that, to the extent permitted by the Paddle Checkout Buyer Terms and applicable law, you may lose your statutory right to cancel once the digital content/service has begun to be supplied or you have had the benefit of it.

(c) Refunds outside the 14‑day period
After (i) the expiry of the 14‑day cancellation period in section 4.4(a), or (ii) the point at which your statutory right of cancellation is lost in accordance with section 4.4(b), all fees are non‑refundable, and there are no refunds or credits for:

  • unused time in a billing period,
  • downgrades, or
  • partial months/years or unused features of the Service,

except where (x) a refund is required by applicable law, or (y) a refund is granted by Paddle at its sole discretion in accordance with its own refund practices as described in the Paddle Checkout Buyer Terms.

(d) How refunds are paid
Any refund that is approved will be processed by Paddle using the same payment method you used for the original Transaction, within the timeframes set out in the Paddle Checkout Buyer Terms.

(e) Mandatory consumer rights
Nothing in this section 4.4 limits any mandatory consumer rights you may have under the laws of your country of residence (including, where applicable, the mandatory consumer protection laws of Germany and the EU/EEA). Where there is a conflict between these Terms and such mandatory rights, those mandatory rights will prevail.

4.5 Automatic renewal
Unless otherwise stated for a specific Plan, subscriptions automatically renew at the end of each billing cycle for the same term (monthly or yearly) and at the then‑current price, unless you cancel before the renewal date.

4.6 Price changes
We may change the prices of Plans from time to time. For existing subscriptions, we will provide prior notice (for example, via email or in‑app notification) before new prices take effect. Price changes will apply at the next renewal of your subscription. If you do not agree to the new price, you must cancel your subscription before the renewal date.

4.7 Cancellation by you
You may cancel your subscription at any time, effective at the end of your current billing period. After cancellation:

  • You will continue to have access to paid features until the end of the billing period already paid for.
  • You will not receive any prorated or partial refund for that period.

4.8 Non‑payment
If payment cannot be collected when due (for example, your payment method fails or your subscription lapses), we may:

  • Suspend or limit your access to the Service, and
  • Eventually terminate your subscription and account in accordance with Section 12.

5. Acceptable Use and TikTok/Webflow Policies

5.1 Your responsibility for compliance
You are solely responsible for:

  • Your websites, apps, or other properties on which you install Signal Beam scripts or otherwise use the Service (“Customer Properties”),
  • The data you choose to collect, send, or configure through the Service, and
  • Compliance with all applicable laws and third‑party terms, including those of TikTok, Webflow, and any other platforms you integrate with.

5.2 TikTok data and prohibited data
If you use Signal Beam to send data to TikTok (for example, via the TikTok Events API), you must comply with TikTok’s Business Products (Data) Terms, TikTok’s privacy policies, and all other relevant TikTok policies. TikTok does not allow advertisers to share information about children, health or financial information, or other categories of “prohibited data”.ads.tiktokusercentrics

Accordingly, you must not use Signal Beam to send to TikTok (or otherwise collect through the Service):

  • Data about individuals that qualifies as “prohibited data” under TikTok’s Business Products (Data) Terms, including information about children, health, and financial informationads.tiktokusercentrics;
  • Data that would cause you or us to violate TikTok’s terms, policies, or applicable law.

5.3 Children’s data and child‑directed sites
You may not use the Service:

  • On Customer Properties that are primarily directed at children under 16, or
  • To collect personal data from children where parental consent or special protections are required by law and not properly obtained.

5.4 Sensitive and high‑risk categories
You may not use the Service to collect or process, or attempt to send to TikTok or any other platform, data that is:

  • Detailed health or medical information (e.g. conditions, diagnoses, treatments),
  • Financial or payment information (e.g. bank account numbers, credit card or debit card numbers, credit scores),
  • Highly sensitive personal data such as information about race, religion, sexual orientation, or political opinions where this is restricted by applicable law or platform policies,
  • Any other data that TikTok or other integrated platforms classify as prohibited or restricted.

5.5 Illegal or abusive activity
You must not use the Service for any illegal, harmful, or abusive purposes, including but not limited to:

  • Fraud, money laundering, or other criminal activity,
  • Harassment, hate speech, incitement to violence, or promotion of self‑harm,
  • Distribution of malware or attempts to gain unauthorized access to systems,
  • Violations of intellectual property or privacy rights.

5.6 Technical restrictions
You agree not to:

  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service, except where such restriction is prohibited by law;
  • Bypass, disable, or circumvent any security or usage limits of the Service;
  • Use automated scripts or tools to access the Service in a way that overloads or interferes with its operation;
  • Resell, sublicense, or provide the Service as a competing product to third parties without our prior written consent. Agencies may, however, use the Service to provide services to their own clients.

We may investigate any suspected violation of this Section 5 and may suspend or terminate your access in accordance with Section 12.

6. Data Protection and Privacy

6.1 Roles under data protection law
For personal data relating to your end‑users and visitors that we process on your behalf via the Service (“Visitor Data”), we generally act as a data processor (or equivalent term under applicable law) and you act as the data controller.

For personal data relating to your account and billing (e.g. your contact details, login credentials, subscription information) (“Customer Data”), we act as an independent controller.

6.2 Customer responsibilities (consent, notices, and configuration)
You are solely responsible for:

  • Obtaining all necessary consents from visitors (e.g. cookie/consent banner) for the placement and use of tracking technologies and the processing of Visitor Data;
  • Providing appropriate privacy notices on your Customer Properties;
  • Configuring the Service in a way that is compliant with applicable privacy and cookie laws (including GDPR, ePrivacy rules, CCPA/CPRA, and similar laws, as applicable);
  • Ensuring that the categories of data you collect and send through the Service are lawful and permitted by platform terms (including TikTok’s Business Products (Data) Terms).

Signal Beam provides configuration options (such as consent‑related settings and data retention controls) but does not guarantee your compliance with any law or third‑party policy.

6.3 Categories of Customer Data we process
We may collect and process the following types of Customer Data:

  • Account and contact data – such as your name, email address, password (stored in hashed form), organization or workspace name, and account settings;
  • Platform and integration data – such as Webflow OAuth tokens, TikTok tokens or credentials, connected site identifiers, and configuration metadata;
  • Billing and subscription data – such as customer ID, subscription ID, plan type, billing cycle, subscription status, and renewal dates (payment details such as full card numbers are handled by Paddle);
  • Product configuration data – such as event mappings, consent settings, lead scoring rules, and other options you configure within the Service.

6.4 Categories of Visitor Data we process
Subject to your configuration, we may process Visitor Data such as:

  • Device and technical data – for example IP address, browser type and version, operating system, device identifiers, referrer URL, and URLs visited on your Customer Properties;
  • Event and usage data – for example page views, scroll depth, time on site, button or link clicks, video engagement, form submissions, and other events you define or map through the Service;
  • Hashed identifiers and user data – for example, emails or phone numbers that your forms collect and that we normalize and hash (e.g. using SHA‑256) before sending to TikTok, and any other identifiers or external IDs you configure, where we only store the hashed variants and not the raw values.

6.5 PII handling
Where Visitor Data includes personal identifiers such as email addresses or phone numbers:

  • We process such data server‑side, normalize it, and convert it to a hashed form (e.g. SHA‑256) before sending to TikTok,
  • We do not store raw (plain‑text) email addresses or phone numbers in our event logs or databases; instead, we store only hashed identifiers.

6.6 Data retention for event data
Within the Service you can configure the retention period for certain event logs and Visitor Data (for example, number of days for which event data is stored). The default setting is currently 365 days, but you may adjust it in the product settings. We will automatically delete or anonymize event logs that exceed the configured retention period, subject to technical limitations and backup retention.

This configurable retention relates specifically to event data and Visitor Data processed for analytics and attribution purposes, not necessarily to all Customer Data (such as billing records or account identifiers) which we may retain for longer where required for legitimate business or legal reasons.

6.7 Data transfers
We may process and store Customer Data and Visitor Data in data centers located in the European Union and/or the United States, and we may engage subprocessors in other countries. Where required by law, we will take appropriate steps to ensure an adequate level of protection for personal data in connection with such transfers (for example, by using EU‑approved standard contractual clauses when applicable).

6.8 Subprocessors and third‑party services
We use third‑party service providers (subprocessors) to operate and improve the Service, such as hosting providers, databases, analytics tools, error monitoring services, and billing providers. These may include, for example, Webflow, TikTok, Supabase, Paddle, analytics providers such as PostHog or Google Analytics, and others.

The current categories and, where appropriate, the list of specific subprocessors will be described in our Privacy Policy or a separate subprocessors page, which we may update from time to time. Your continued use of the Service after such updates constitutes your acceptance of the updated subprocessors.

6.9 Privacy Policy and DPA
Our processing of personal data is further described in our separate Privacy Policy, which is hereby incorporated by reference. In the event of a conflict between these Terms and the Privacy Policy regarding personal data, the Privacy Policy will generally prevail.

If you require a separate Data Processing Agreement (DPA) to meet your legal obligations (e.g. under GDPR), you may request one by contacting admin@signalbeam.co. Any signed DPA will become part of your agreement with us.

7. Security

7.1 Our security measures
We take reasonable technical and organizational measures to protect Customer Data and Visitor Data, including:

  • Using HTTPS/TLS for data in transit between your browser, your Customer Properties, and our servers;
  • Storing passwords in hashed form (e.g. using bcrypt or a comparable algorithm);
  • Storing tokens and other sensitive data in our database with appropriate protections, including encryption at rest provided by our infrastructure providers;
  • Restricting internal access to production systems and data to a limited set of personnel who require such access for operational purposes.

However, no system is perfectly secure, and we cannot guarantee absolute security.

7.2 Security incidents
If we become aware of a security incident that has led to unauthorized access to or disclosure of your personal data stored by us, we will:

  • Notify you without undue delay after becoming aware of the incident, and
  • Provide reasonably available information about the nature of the incident, affected data (if known), and steps we are taking to address it, subject to any legal or security constraints.

7.3 Your security responsibilities
You are responsible for:

  • Keeping your account credentials secure;
  • Implementing appropriate access controls for your team members;
  • Securing your own systems, browsers, and networks that interact with the Service;
  • Implementing appropriate security controls and privacy protections on your Customer Properties.

8. Intellectual Property

8.1 Ownership of the Service
All rights, title, and interest in and to the Service, including all software, code, scripts, features, designs, text, graphics, and other content (excluding Customer Data and Visitor Data), are and will remain the exclusive property of JP Peters and our licensors. We reserve all rights not expressly granted to you in these Terms.

8.2 License to use the Service
Subject to your compliance with these Terms and payment of all applicable fees, we grant you a limited, non‑exclusive, non‑transferable, non‑sublicensable license to:

  • Access and use the Service, and
  • Install and use our tracking scripts and SDKs on your Customer Properties,

solely for your internal business purposes and in accordance with these Terms.

8.3 Customer Data and Visitor Data
As between you and us:

  • You retain all rights, title, and interest in and to Customer Data and Visitor Data (subject to rights granted below), and
  • You are responsible for ensuring that you have all necessary rights and consents to provide such data to us and to use the Service with that data.

8.4 License to use your data
You grant us a worldwide, non‑exclusive, royalty‑free license to use, reproduce, store, process, and transmit Customer Data and Visitor Data solely to:

  • Provide, maintain, and improve the Service;
  • Develop new features and functionality;
  • Prevent or address technical, security, or support issues;
  • Comply with legal obligations.

We may also create and use aggregated or anonymized data derived from Customer Data and Visitor Data (that does not identify you or any individual) for our own business purposes, such as analytics, benchmarking, and improving our algorithms and services.

8.5 Use of your name and logo
Unless you notify us otherwise in writing, you grant us the right to use your name, logo, and brand identifiers to identify you as a customer of Signal Beam on our website and in marketing materials. You may revoke this permission at any time by emailing admin@signalbeam.co.

9. Third‑Party Services and Integrations

9.1 TikTok, Webflow, and other platforms
The Service integrates with third‑party platforms such as TikTok and Webflow. Your use of those platforms is governed solely by their own terms and policies. We are not responsible for:

  • The availability, performance, or behavior of those third‑party platforms;
  • Any changes they make to their APIs or terms;
  • Any decisions they make about your account, data, or ads.

You are solely responsible for complying with the terms, policies, and documentation of each integrated platform.

9.2 No endorsement or responsibility
We do not endorse, and are not responsible or liable for, any third‑party services, content, products, or terms, even if they are integrated with or accessible through the Service.

10. Term and Termination

10.1 Term
These Terms apply from the earliest of (a) the date you first access or use the Service, or (b) the date you first accept these Terms, and continue until terminated by you or us in accordance with this Section 10.

10.2 Termination by you
You may terminate your account at any time by following the account cancellation process in the Service or by contacting admin@signalbeam.co. Termination will not affect fees already due or paid.

10.3 Suspension or termination by us
We may suspend or terminate your access to the Service (in whole or in part) with or without notice if:

  • You fail to pay any fees when due;
  • You materially breach these Terms or our Acceptable Use rules;
  • Your use of the Service creates a security risk, may harm others, or may expose us or others to liability;
  • We are required to do so by law or by a third‑party platform (e.g. TikTok or Webflow) whose services we rely on.

10.4 Effect of termination
Upon termination of your account for any reason:

  • Your right to access and use the Service immediately ceases;
  • We may delete or anonymize most associated data (including event logs and configurations) from our active systems soon after termination, subject to our legal obligations and backup retention;
  • Sections of these Terms that by their nature should survive termination (including without limitation payment obligations, intellectual property provisions, disclaimers, limitations of liability, and governing law) will continue to apply.

We are not obligated to maintain or provide you a copy of any data after termination, except where required by law.

11. Disclaimers

11.1 Service provided “as is”
To the maximum extent permitted by applicable law, the Service is provided on an “as is” and “as available” basis, without warranties of any kind, whether express, implied, or statutory, including without limitation any implied warranties of merchantability, fitness for a particular purpose, title, and non‑infringement.

11.2 No guarantee of accuracy or availability
Without limiting the generality of the foregoing, we do not warrant that:

  • The Service will be uninterrupted, secure, or error‑free;
  • Tracking, analytics, or attribution data will be accurate, complete, or available at all times;
  • The Service will be compatible with your systems, browsers, or Customer Properties;
  • Integrated third‑party platforms (such as TikTok or Webflow) will function correctly or continue to provide APIs that the Service relies on.

You acknowledge that tracking and attribution are inherently probabilistic and may be affected by factors outside our control.

12. Limitation of Liability

12.1 Exclusion of certain damages
To the maximum extent permitted by applicable law, in no event will Signal Beam (JP Peters), its affiliates, or its suppliers be liable for any:

  • Indirect, incidental, special, consequential, or exemplary damages, or
  • Loss of profits, revenue, business, goodwill, or data,

arising out of or in connection with the Service or these Terms, even if we have been advised of the possibility of such damages.

12.2 Cap on liability
To the maximum extent permitted by applicable law, our aggregate liability arising out of or relating to the Service or these Terms, whether in contract, tort (including negligence), or otherwise, will be limited to the total fees you paid to us for the Service in the six (6) months preceding the event giving rise to the claim.

12.3 Exceptions
Nothing in these Terms is intended to exclude or limit liability where such exclusion or limitation is not permitted by applicable law, including liability for:

  • Death or personal injury caused by negligence,
  • Intentional or grossly negligent acts, or
  • Any other liability that cannot be excluded or limited under mandatory law.

If you are considered a consumer under applicable law, certain statutory rights may apply in addition to the rights described in these Terms.

13. Indemnity

To the maximum extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Signal Beam (JP Peters) from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • Your use of the Service;
  • Your violation of these Terms;
  • Your violation of any applicable law or third‑party rights (including TikTok’s or Webflow’s terms and policies);
  • Any data or content you collect, process, or transmit through the Service.

14. Governing Law and Dispute Resolution

14.1 Governing law
These Terms and any dispute or claim arising out of or in connection with them or the Service shall be governed by and construed in accordance with the laws of Germany, excluding its conflict of law rules.

14.2 Informal dispute resolution
Before initiating formal legal proceedings, you agree to first attempt to resolve any dispute with us informally by contacting admin@signalbeam.co with a description of your claim. We will attempt to resolve the dispute informally by email. If the dispute is not resolved within 30 days of your submission, either party may pursue other remedies under Section 14.3.

14.3 Jurisdiction and venue
Subject to any mandatory consumer protection rules that grant you additional rights, the courts of Berlin, Germany shall have exclusive jurisdiction over any disputes arising out of or in connection with these Terms or the Service.

15. Changes to These Terms

We may update these Terms from time to time. When we do, we will post the updated Terms and revise the “Last updated” date at the top. For material changes, we will use reasonable efforts to provide additional notice (for example, via email or in‑app notification).

If you continue to use the Service after the updated Terms become effective, you agree to be bound by the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your account.

16. Miscellaneous

16.1 Entire agreement
These Terms, together with any order forms, the Privacy Policy, and any DPA or other written agreements explicitly referencing these Terms, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements or understandings.

16.2 Severability
If any provision of these Terms is found to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force and effect.

16.3 No waiver
Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

16.4 Assignment
You may not assign or transfer these Terms or your rights or obligations hereunder, by operation of law or otherwise, without our prior written consent. We may freely assign or transfer these Terms in connection with a merger, acquisition, corporate reorganization, or sale of assets.

16.5 Contact
If you have any questions about these Terms, please contact us at:
admin@signalbeam.co